(ISO: Geneva) -- In “10 Good Things for SMEs,” a new ISO brochure, managers of small and medium-sized enterprises (SMEs) in 10 countries from around the world explain how ISO standards contribute to their success.

The managers, eight of whom are senior executives or owners, are from a variety of businesses in Canada, Sweden, Italy, Austria, Singapore, Kenya, United Kingdom, Spain, Brazil, and New Zealand. They testify to how ISO standards do the following good things for small businesses:
1. Help you compete on a level playing field with bigger enterprises
2. Open up export markets for your products and services
3. Help you discover best business practices
4. Drive efficiency in your business operations
5. Add credibility and confidence for your customers
6. Open new business opportunities and sales
7. Give you a competitive edge
8. Make your brand name internationally recognized
9. Help your company grow
10. Enable a common “language” to be used across an industry sector

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