Standardization should support your business strategy, otherwise, why bother? You cannot support a strategy unless you have one.

Strategic thinking means thinking forward to the areas you intend to grow over the next four to 10 years, especially in standards committee activity. You can benefit from standards development whether your business is national or regional. If your business is domestic, be careful, because people want to sell goods and services all over the world, and there is an ongoing drive to harmonize standards globally for those products and services. If the future of your business is international, developing international standards will give you a better return on your investment than domestic or regional efforts.

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