(ISO: Geneva) -- The International Organization for Standardization (ISO) has released two new videos—one for the general public and the other for business and government audiences—that communicate how standards help people in all aspects of daily life and provide tools to assist organizations in improving all aspects of their operations.

“ISO is the world’s largest developer of voluntary international standards for business, government, and society—and the question is, ‘So what?’ ” comments ISO Secretary-General Rob Steele.

“Our videos provide crisp answers to that question by showing that ISO standards help to solve everyday problems and improve the quality of life for the general public, while providing practical tools to assist business and government leaders in tackling challenges and achieving their objectives,” he says.

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