There’s a reason why companies like Coca-Cola, Disney, Gap, and GE consistently rank among the world’s most admired organizations—and it has to do with more than just the strength of their products and services.

These companies have demonstrated their commitment to the local communities and environments in which they operate. They strive to do business in a manner that is ethical, sustainable, social, and philanthropic.

And consumers are responding positively. A recent Nielsen survey reported that 55 percent of global respondents are willing to pay extra for products and services from companies that are committed to positive social and environmental impact.

It doesn’t end there. Good corporate citizens have higher rates of employee attraction and retention. Investors and business partners want to work with them. So it should come as no surprise that these companies have strong business reputations—so strong that their reputations are often able to tide them through a crisis.

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