Testing times for the automotive industry continues as uncertainty looms over an anticipated sales rebound in developed markets in 2010. While some forecasters expect demand contraction owed to scrappage incentives in 2009, most expect full year sales in Western Europe and North America to grow marginally in 2010. However the industry’s woes only seem to be compounding with the latest loss in consumer confidence arising from Toyota’s biggest recall in its 70-year history.

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