(ASQ: Milwaukee) -- Despite recent news reports to the contrary, quality processes are not stifling creativity at major U.S. corporations. In fact, some highly profitable companies are using unique approaches to strike a balance between efficiency and innovation, according to a new report released by the American Society for Quality (ASQ).

In the report, ASQ profiles two major companies—DuPont and Procter & Gamble—which are well-known industry innovators that have taken steps to fully integrate regular process management structures and practices into the creativity-generating functions of research and development, and product development.  

DuPont uses a variety of Six Sigma methods as well as Stage-GateR, a carefully designed business development process that encourages consistency and speed. The aim is reduced waste in the design, development, and commercialization of new products.

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