(John Wiley & Sons Inc.: Hoboken, NJ) -- Key performance indicators (KPIs), while commonly used around the world, have never been clearly defined, until now. Management personnel identified measures as KPIs although these measures never have been true KPIs.

Key performance indicators represent a set of measures focusing on aspects of organizational performance that are the most critical for the success of an organization. They help companies define and measure progress toward organizational goals.

The new book, Key Performance Indicators, Second Edition: Developing, Implementing, and Using Winning KPIs (Wiley: 2010) provides a practical, step-by-step model to simplify the complex areas of KPIs and help organizations avoid the common pitfalls.

Written by performance expert, David Parmenter, CEO of Waymark Solutions, Key Performance Indicators  shares his in-depth understanding of “winning KPIs” and provides guidance on how to effectively and successfully implement KPIs in an organization in only 16 weeks.

 …