(Destination CRM: New York) -- Customer relationship management (CRM) is a companywide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.  

More than 40 speakers at this year’s event will discuss how to:

• Streamline business processes

• Create great customer experiences

• Improve customer satisfaction and loyalty

• Generate high returns on CRM investments

• Prepare for customer trends that are reshaping the marketplace

• Leverage technologies that will change customer relationships

• Benefit from Web 2.0 and social CRM

For complete program information, visit  http://www.destinationcrm.com/conferences/2010/AdvanceProgram.aspx.

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