Editor’s note: This is the first of a series of columns from Larry Williams, author of the soon-to-be-released book Customer Service A to Z. In this series, Williams gives us 100 tips on what employees can do to look better and perform better in the eyes of their customers. These are actions and attitudes that seem so common-sense and yet (as we have all observed) go largely ignored. From the seemingly silly to the sublime, they’re all here, and each one is right on the money.

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id you know that something as simple as an observation can directly affect your ability to serve your customers? People are observant and key in to just about everything you do, regardless if you are face to face with them or not. The next time you think nobody is watching, think again. Here are two examples of how a cavalier approach to your job responsibilities can leave a negative impression with others.

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