To market effectively on the net, it is a known fact that it is important to have a targeted audience. An easy way to do this Niche Marketing Strategy would be to target a niche, whereby there will be a specific group of people that you wish to market to, and not a broad group of people. There are a few reasons why people would prefer Niche Marketing Strategy.

It would increase conversions, as by marketing to a niche you are mainly targeting a small group of people and these people will tend to have the same needs. It is easier to cater to people with the same needs, rather than to market to a broad group of people with varying needs.

It would also allow for easier marketing too. It would be easier to market to a niche, as there would be significantly less competitors than in marketing to a broad range of people, where you will need to compete with more people. It also allows for a higher ranking in search engines due to the lower competition levels.
To effectively market in a niche, a person must have a concrete plan, or it will easily drift off into marketing to a very broad market. It is always safer to do enough market research before you start doing anything to market any website.

In order to do Niche Marketing Strategy effectively, the first thing to do is to sniff out a niche, and the easiest way to do it is to just find out what people are looking for in the search engines. Recently Google added the “Instant Search” function, and that could speed things up a whole deal when you are doing your research.
To sniff out a niche, just type any broad keywords in the search engines, and look at the suggestions that Google gives you. Take a look at the long-form keywords, as these tends to have a much smaller search volume, and it would be significantly easier to rank for such terms, than for more generic terms. An example would be “Colgate Palmolive Toothpaste” for a long form keyword instead for a generic keyword such as “Toothpaste” to rank for a wholesale site for toothpastes. Such keyword “Elaborations” could aid in you ranking more effectively in the search engine, and could lead to speedier results when it comes to building backlinks and having passive traffic from search engines such as Google.

To really look out for the real golden keywords, after taking the above steps to find more obscure keywords, such as “Colgate Palmolive toothpaste’, click on them and look at the amount of competing pages that you will get. The number of competing pages essentially means how many pages you must beat before you can get to the coveted #1 spot on Google. For a really good and obscure keyword, there should be an ideal of 2-3 worded long-tail keywords. Such keywords should also have a competing page of lower than 40000 pages, to enable easier ranking of the search engines.

After finding out these good keywords, it is important to then follow it up by creating backlinks. This can be done by posting your link on forums, or by submitting articles to directories. These could allow Google to spot you, to rank you as “Credible” and thus gain higher standings in the search results.

Author Bio:

Robert Graham is a marketing researcher who spends heaps of time studying several methodologies on how to boost up the internet presence of online businesses. His interests range from keyword research 101 to niche market definition to profitable niche markets.