Telephone communication is thought of as the greatest technological advancement of the 20th century. It can certainly be credited with nearly every facet of progress that commerce has ever enjoyed. What’s not to like? We are all addicted to this user-friendly medium. However, there are times when a telephone can cause a customer to walk away and not want to do business with you. Following are some corrective measures to keep your customers from “hanging up” on your efforts to serve them.

Limit your cell phone use

Chances are you own a cell phone and use it to communicate while you are out and about in the community. Cell phones are convenient on a personal level and useful for those who travel on business.

However, despite the cell phone’s advantages, it also has disadvantages that can affect the way a customer perceives you. If you are talking or text messaging on a cell phone in clear view of customers, you can give the impression that you are more involved with your telephone conversation than your job. Be aware of reaching for your cell phone and don’t do it.

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