(LRQA: London) -- Lloyd’s Register Quality Assurance (LRQA) has renewed its commitment to “business assurance” as the foundation of its brand, a move management believes better illustrates the wider benefits that its global service portfolio brings to the market.

The announcement came as the management-systems industry leader introduced a new methodology to help clients link LRQA’s technical assessments to better business performance.

“Assessments should be about more than just a certificate of approval,” says Mike James, LRQA managing director. “They should deliver findings that help organizations to improve their performance and reduce their risk. That may seem self-evident to many. Yet, for the third-party certification industry, it has not always been the case.”

LRQA introduced the concept of “business assurance” in 2005, based on the results of client interviews and input from assessors. The genesis of the idea was about tying the assessment process to an organization’s performance, including efficiency and effectiveness.

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