In sports, you will find athletes who mentally prepare themselves for competition. Politicians prep vigorously before big speeches, interviews, and debates. The same is true for entertainers, news anchors, teachers, community leaders, and others in business. Those who are committed to their craft take time to prepare so as to maximize the moment that is before them. Follow these tips so your efforts to excel are not in vain.

Prepare to meet customers

First impressions are very important, and that applies to more than the first time a customer steps through your door. Think of every business transaction as an opportunity to make a good first impression. 

Have a “game plan” to approach and meet customers. Spend time understanding their needs. Learn everything you can about them. Think of this the same way a football team studies film of an upcoming team or the way a boxer carefully examines the strengths and weaknesses of his opponent.

 …