Now that reviewer websites such as Yelp have become more common, you probably take the typical approach of glancing over the comments about your business, looking for patterns of praise or complaints. And if you are wise, you are adjusting your business practices according to the overall feedback you are getting.

It can be useful to use Twitter to address single remarks made by individual customers. If a review is posted on another social networking site, you can use your Twitter account to offer a solution or a discount. If a client tweets a complaint, you can post an apology and offer a coupon or other bonus. Often this type of polite overture prompts customers to tweet thank-you notes.

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