(Productivity Press: Boca Raton, FL)-- Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers’ Perception of Quality (Productivity Press, 2011) introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customercentric perspective, authors Baboo Kureemun and Robert Fantina pave a concrete connection between enhanced customer perception and increased profitability.

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