(ANSI: New York) -- More than 80 percent of global commodity trade is affected by standards and conformance, which translates to more than 13 trillion business dollars each year. Numbers like these clearly demonstrate the powerful advantage that companies gain in the global market by exerting their influence and actively participating in standardization.

To raise awareness of the strategic and economic value of standards to U.S. business, the American National Standards Institute (ANSI) and 25 partners across the standardization community have launched Standards Boost Business (SBB), an outreach initiative to help corporate America harness the power of standards and conformance to boost business performance and gain an edge over the global competition.

“Those who understand how to effectively influence and address standardization and compliance issues have the greatest success in the global marketplace,” says S. Joe Bhatia, president and CEO of ANSI.

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