A few weeks ago I was returning from a business trip in the evening. I was tired after a long day at a conference followed by fighting traffic to the airport. Add a rental car shuttle train, security lines, and the general airport experience, and I just wanted to get home quickly.

I parked at off-site parking, so I proceeded to the parking shuttle pickup location. I parked with a particular vendor because they are convenient and offer a discount to my company. The parking company has been successful, and it recently acquired a third location near the airport. The company uses a distinctive shuttle paint scheme that catches your attention: It distinguishes between the three locations by using color variations on the buses for each location.

When I got to the parking shuttle area, the bus from the original location (where I parked) was loading. The crowd on the sidewalk would easily fill that shuttle plus at least half of another. The driver packed on as many as possible and pulled away.

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