(Jossey-Bass: San Francisco) -- New trends in technology (cloud computing) and business (outsourcing) in just the last few years have opened some brand new ways businesses can operate. One of them—collaboration with customers and often competitors— promises to yield a whole new way of doing business that opens up potentially many new opportunities. Ironically, in order to remain “competitive” companies will have to become more collaborative.

Collaborate! The Art of We, by Dan Sanker (Jossey-Bass, 2012) shows how others can successfully pool resources and competencies, develop new innovative products and services, access new markets, and reduce costs through collaboration. It explores the tools that facilitate the collaborative process, particularly new online tools that have revolutionized the process, and the outsourcing boom. Case examples illustrate both large-scale (e.g., Disney and McDonald’s partnering with Happy Meals) and small-scale collaborations that have succeeded in the real world.

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