They come trendily dressed, grinning and baring their teeth. They are equipped with the latest electronic tools. And they are forever hypnotizing you into believing that they come in peace.

I’m one of them. I know these aliens from inside their world.

They tell you that you have problems, but do they truly see the extent of them? Do they understand why you have them? That doesn’t really matter to them. Their mission is to make you buy their merchandise, so any means is ethical—to them, if not necessarily to you. So they will dramatically present their solutions to your problems.

Who’s more stupid? You, who don’t know about these solutions, or they, for thinking that you don’t know?

Consultancy invaders prattle about your market analysis and how you did it wrong. But did they do any analysis, of any value, to you and themselves? Do they really know your business—that is, where to go and how to go there, what to expect and how to react when expectations aren’t met? Do they, for that matter, know their own business?

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