It's hard to imagine a place more magical than Walt Disney World. The central Florida theme park continues to thrill, delight and exceed its guests' expectations more than 25 years after its opening.

Walt Disney World's recent 25th anniversary celebration provided Quality Digest with a sneak peek behind the scenes. A peek that provided the answer to the secret of Disney's success--one that Disney is now willing to share with outsiders through its new Disney Institute.

The secret to Disney's success isn't magic pixie dust; it's much easier to replicate. It's a well-trained, enthusiastic and motivated work force. It's a secret that Walt Disney himself realized years ago. "You can dream, create, design and build the most wonderful place in the world--but it requires people to make the dream a reality," he said.

Let's take a ride through the inner workings of Walt Disney World to see how the company creates service quality, Disney style. We'll start with how Disney selects, trains and motivates its people, and conclude with how Disney is sharing its secrets with the rest of the business world.

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