I was working with a group of mixed-age volunteers to decide on the type of advertising they should use for their charity. Because broadcast media was one option, we needed to know the radio stations that typical users of their services would likely listen to. The target audience would most likely be similar to the people who’ve volunteered to work at the charity.

So I asked each volunteer to write on a card the call letters of the radio station they most often listened to. One person’s response was quite revealing, and his wasn’t even a radio station. He wrote, “WII-FM,” and then scribbled, “What’s In It For Me?”

People work with greater enthusiasm and stay at the job longer (and do so with fewer complaints) when they’re working for themselves. So you, the leader or manager, must find ways to let people work for themselves even while they’re working for you.

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