I love all of the holiday classics (stories and movies), especially those that make us pause for a moment to reflect not only on who we are but also on who we want to become. This holds true both for us as individuals and for companies or brands.

Have you read or watched A Christmas Carol yet this holiday season? The Charles Dickens classic was written with the intent of bringing attention to the plight of the poor, while in the end also creating a wonderful celebration of both Christmas and the ultimate good of the human spirit. (Warning: I'm a hopeless romantic!)

In the story, we witness Ebenezer Scrooge’s transformation as a result of visits by three spirits who show him who he was, how he became who he is now, and who he has yet to become. No doubt a scary experience for anyone who might partake in such a ghostly journey.

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