Ihave been traveling a bit lately and, as a result, have had the chance to catch up on some long-overdue reading. The book I just finished is The Four Agreements (Amber-Allen Publishing, 2011 reprint) by Don Miguel Ruiz, a shaman who writes about how those agreements can help you achieve personal freedom.

Yes, the book title says “four,” and I mention five here; Ruiz wrote a follow-up book with his son a couple years ago that is devoted to the fifth agreement. The agreements are pretty straightforward, yet difficult for many to come to terms with. I’m not here to write about spiritual or personal freedom or to help anyone achieve personal happiness, but I thought the agreements could easily be applied to customer experience and translated to customer satisfaction and happiness.

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