The following may seem difficult to believe, but it can be true. Among the definitions of the word “efficient,” we find the following: “achieving maximum productivity with minimum wasted effort or expense.” Although this is great for busy executives and companies, it is terrible for projects, especially when it comes to communicating about the project with others.

How many meetings have been held where participants arrive late, leave early, or just want a 15-minute review of what is going on? Meetings of this nature certainly meet the definition of “efficient,” but they completely ignore the underlying need to make time to communicate the real issues and challenges for a project. If the project is of great importance for a business, then the leaders or sponsors involved should be willing to actually make time for an in-depth review regularly.

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