In every major corporation today, people are going to work. They're focused on processing invoices, holding meetings, and launching new marketing campaigns. They're working hard to ensure that the actual results meet the forecasts, and that the spending is equal to or less than the budgets. These folks have more than enough work to do each day, and on top of that, they are constantly in meetings to update their managers on their progress. What's more, they have families and lives that occasionally conflict with the work day, and work that occasionally interrupts their family life.

On top of this hyperactive work schedule, executives become aware that innovation is vitally important, and somewhat absent from the schedule of work or activities. What to do? Why, we'll simply layer on an added expectation that each team create some “innovation” on top of their already busy schedule. There. That's done. But the question arises, “Whose job is it to innovate?”

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