In this two-part series, we outline the action necessary to create organizational transformation in line with the “Culture of Quality” research report published in late 2014 by ASQ and Forbes Insights. We also explain in practical terms how to implement the three main actions leaders say are essential to creating the desired culture.

Part one discussed the first action, why and how every employee and business group must define work in terms of tangible products. This is a departure from the conventional practice of defining both work and change initiatives in relation to process and activity. Once product definition is done, it is then possible to prioritize products, tie them to strategic outcomes wanted by both customers and the enterprise, uncover and satisfy customer priorities, and measure success.

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