Those of us in the media get into our careers for various reasons and in many different ways, but one thing that we all have in common is our love of a good story. Finding the narrative, discovering the angle, figuring out why we (and you) should care—these are the things that keep us coming back for more.

Unlike many of our B2B brethren, here at Quality Digest we haven’t had an editorial calendar for several years. Normally when folks ask me why, I’ll tell them, truthfully, that as an online daily we don’t plan our editorial in advance. We cover what’s hot and happening in the world of quality as it occurs, in as close to real time as we possibly can.

That’s valid, and valuable, we believe. But reacting to the news on a daily basis doesn’t always allow us to investigate, to examine, to analyze—in other words, to find the great, meaningful stories in our industry and share them with you, our customers.

 …