I have a few questions for you about your company: Are you focusing on acquisition or retention? Are you rebranding your image or are you reinventing the customer experience? What are your priorities?

I recently wrote some articles about how companies have this misguided focus on anything but the customer experience.

In one, I posed the question, “Are you delivering a great customer experience—or are you just relying on advertising to create awareness and sell your products?”

In another, I asked, “Have you ever wondered why customers say they buy your products based on price—and then, in the end, they also stop buying because of price?”

And finally, in the last one, I pondered, “Is your customer acquisition (and retention) strategy based on discount pricing? How’s that working for you?”

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