Nestlé USA has officially announced its plans to replace the artificial flavors and colors in its chocolate candy products with natural ingredients. This decision will affect more than 250 chocolate bars across 10 brands. The first three modified candy bars—Baby Ruth, Butterfinger, and Crunch—will appear on store shelves by mid-2015.

The United States is not the first country to see this particular change in recipe. In 2012, Nestlé was the first major confectionery manufacturer in the United Kingdom to remove all artificial colors and flavors from 79 candy products. The decision to switch to natural ingredients was fueled by the growing demand from consumers for fewer artificial ingredients. The change didn’t happen overnight. It took researchers and developers in the UK seven years to find a way to fully replace 80 artificial ingredients with natural alternatives. Nestlé worked hard with its suppliers to ensure the quality and taste of the original products were uncompromised.

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