The difference between a good product and a great solution isn’t just the quality of the technology but how the solution is presented and marketed internally. We all have personal technology devices that we love. Whether it’s a Microsoft Surface, iPhone, or Bose noise-cancelling phone, users line up for the next upgrade before the new features are even announced. No one needs to push these. So how can we make customer relationship management (CRM) just as enticing? Our favorite devices offer some clues.

Ease of use is a big one. Our devices solve a problem; they’re convenient. They’re multifunctional. Do you remember when a phone was something you talked on? Making phone calls is probably the least-used app on smart phones today.

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