‘Would you care to participate in a quick survey to help us serve you better?” I suppose many people enjoy filling out surveys—their chance to sound off and all that. Personally, it’s not my favorite part of any transaction. Ford’s recent Customer Clinic in Irvine, California, though, was a different kind of survey.

Ford invited car owners to bring their vehicles and meet with vehicle engineers, as well as marketing and manufacturing teams, to discuss their experiences behind the wheel. The Irvine clinic convened customers who own 2015 Ford Mustang, 2015 Lincoln MKC and 2014 Ford Transit Connect automobiles to discuss topics including technology features such as SYNC, driver usability, design functionally, and product appearance.

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