During my 25 years with the Baldrige program, I have never come across an organization that couldn’t improve its communication, no matter how good it already is. The importance of effective communication is demonstrated by the many articles and books written on the subject; as examples, Inc., Forbes, and Entrepreneur have all dealt with it. Recently (as a scientist at heart) I’ve been reflecting on the possibility of reducing effective communication to a simple formula or acronym to help a person remember everything that is important.

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