Increasingly dynamic workplaces have made organizational change an everyday reality. Demands for workforce agility require a step up from those commanding—particularly in ongoing measurement and making use of feedback during this breakneck pace of change.

There is a definite need for continuous and effective communication. Gallup finds that only 27 percent of workers strongly agree that the feedback they currently receive helps them do their work better. Furthermore, only 17 percent strongly agree that there’s open communication throughout all levels of their company.

Millennials are well-versed in open communication for sharing opinions and feedback. But in today’s highly connected world, all generations of workers are becoming accustomed to constant communication.

Company leaders are seeking ways to track real-time employee experiences and gain insight about issues affecting employees’ work lives and their organizations’ performance. Leaders realize that engaging employees takes more than sending out an annual survey. It requires a year-long, people-oriented strategy aimed at clarifying expectations and maximizing performance. To that end, leaders want a way to gather employee feedback throughout the year.

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