Do Less Better is the name of my book (Palgrave Macmillan, 2014). Do less better is also a culture and a strategy of organizations and their leaders. Do-less-better practitioners are fanatical about focus and simplification; herein lies the secret of their success. Yet, do less better isn’t something most leaders embrace. The seemingly more attractive (and logical) option is to do more and more—the theory being the more markets, products, and businesses a company engages in, the better the results. This is not true.

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