Analytics have now permeated into all levels of any company’s organizational hierarchy, creating exciting new opportunities but also some interesting challenges.

Not all businesses are equipped with data scientists and analytics experts to help them navigate what can seem to be a flood of information. The challenge companies face is making data accessible to a range of stakeholders who have little to no experience in data science, so that organizations can derive insights and the greatest value from them—without overwhelming staff.

There are several steps businesses can take to foster a culture that habitually and successfully maximizes the benefit of analytics at all levels.

Analytics can seem intimidating simply because of the massive amount of data that is at our fingertips. I often liken it to an author working on a novel: The hardest step is usually getting started. Being inundated with data from every angle makes it difficult for an everyday user to get started gleaning insights from analytics.

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