The great surprise for people with good ideas is the gap between how an idea feels in their minds and how it feels when they try to put the idea to work.

When a good idea comes together, it feels fantastic. Good ideas often come with a wave of euphoria, a literal dopamine high, and we’re joyously overwhelmed by it. It’s natural in that instant to overlook the dozens of questions that must be answered to bring the idea to life. We easily postpone those questioning thoughts, believing that if we can come up with the big idea, surely we can conquer all the little problems, too. An epiphany is a powerful experience, but the myth of epiphany is that it alone is all you need.

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