It finally came to me last week. For more than a decade I’ve been working with corporations, trying to help them accelerate their ability to generate new, interesting ideas to market as viable products and services. In some instances we’ve been successful, and in other instances there were interesting failures. I’ve recognized for a while that some major challenges exist. I wrote Relentless Innovation (McGraw-Hill Education, 2011) as a way to frame some of the things I’d learned about the way culture resists change, and how a “business as usual” approach can stymie innovation. But even with these obstacles it would seem we should have more innovation than we do.

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