Your own voice will likely become the most significant focus for food retailers and restaurants in the immediate future. Voice searches are increasingly becoming the norm. A recent study suggests that more than 50 percent of all online searches will be voice-activated by 2020.

To a lesser extent, grocery shopping is also done through voice activation. Since Siri, Cortana, Alexa, and Google Assistant have entered our world, voice searching has become a game-changer for the food industry.

The main reason is convenience. Short of having our own personal robot, this is the new frontier of affordable personalized assistance. These virtual assistants will offer us advice as well as perform tasks for consumers. They are, of course, the “voices” of Apple, Microsoft, Amazon, and Google. These companies have been connecting with us for years through many devices, including phones, tablets, and even video game consoles.

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