It takes more than a flashy website and clever promotional emails to compete in the manufacturing marketing arena. Chances are, your larger competitors are pitching similar products and services to the same client base. Your company’s industrial solution may be to offer state-of-the-art features at a reasonable cost, but do these benefits really outshine your larger competitors? Why should a potential customer choose you from a sea of manufacturers? To stand out in the crowd, you must first define your company’s unique value proposition.

Taking the first step: How to define your unique value

A value proposition goes beyond delivering your promised products and services. Your unique value proposition should explain how you plan to solve your customers’ problems in a way your competitors can’t.

To define your unique value, you may want to ask yourself these questions:
• What exactly are we offering in the way of products and services?
• Who are our target customers?
• What are our target customers’ needs and problems?
• How is our company uniquely qualified to solve these problems?
• What is the unique benefit we offer to solve these problems?

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