How do you develop domain knowledge in your analysts, so their data use, interpretation, and recommendations make sense? I’ve mentioned in a previous article, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on the need to develop new technology skills such as mastering the latest en vogue coding language.

Akin to the greater importance of softer skills for analysts, my own experience is that domain knowledge makes a greater difference to analyst effectiveness. So, as my contribution to redressing that imbalance, here are some thoughts on domain knowledge, why it matters and how best to help your analysts learn about their domain.

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