It’s generally accepted that large organizations, for a host of structural and cultural reasons, are at a disadvantage when it comes to innovation. Less agreed upon is why their employees outside of R&D should care. Can’t acquisitions and partnerships make up the creative deficit?
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Think again, counsels Manuel Sosa, INSEAD associate professor of technology and operations management, in a recent interview for the INSEAD Knowledge podcast. Sosa says that the fruits of innovation—novel, valuable products and services—should not be confused with the tree itself.
First and foremost, innovation is a process for conceiving “novel and useful” solutions, which is necessary for business and career success, no matter where you’re sitting in an industry or organization. The fruits can easily be bought and sold, but planting, cultivating, and harvesting know-how is far less transferable. For the neophyte, learning to innovate requires diligence, patience, and (most of all) direct collaboration with skillful role models.
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