Few phrases have more power to stir excited conversation than “American-made quality.” It’s been touted and trashed. It’s been a major cause for concern with offshoring and reshoring. Global conglomerate and startup incubator ROKiT Group has come down squarely in the camp that believes American-made can mean high-quality products, and they aim to prove it by manufacturing ebikes in Las Vegas under the name ROKiT MADE.

Dean Becker, co-founder, CEO, and chairman of ROKiT MADE shares his thoughts on starting a ground-up manufacturing venture in the United States.

Quality Digest: Is this is going to be a ground-up manufacturing plant? If so, you can do anything you want to. Is ROKiT MADE integrating QA into the design of the plant and its manufacturing processes?

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