Any company that decides to enter the mattress business is no doubt entranced by one undeniable fact: Everybody needs one.

Those companies that start producing and selling mattresses also quickly run into a harsh fact: Everybody already has one.

Purple saw opportunity. It looked at the positives and the negatives of the mattress business, and decided the only way to succeed was to be better than everyone else. Better innovators, better manufacturers, better fulfillment specialists. Simply put, Purple had to change the game.

So, it did. Purple is a comfort technology company that designs and manufactures products to help people feel and live better through innovative comfort solutions. Purple designs and manufactures a range of comfort technology products, including mattresses, pillows, and seat cushions. Brothers Tony and Terry Pearce, both engineers, founded Purple.

Their quest to design and build the world's best mattress resulted in an incredibly responsive, pliable, strong material called hyper-elastic polymer. They had a game-changing innovation; now, they just had to build it.

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