What is the most important thing for your business to be working on right now? Would everyone else working there agree? Is everyone working toward the business’s goals? How do you know?

Most businesses in my experience cannot answer these questions. There may be metrics, but they are not translated down to individual contributors or integrated with each other. They may be incomplete. Management may announce every year that this is the year we are all going to work on profit, or customer satisfaction, or some metric they read about in an article, but they never translate what that means for individuals, and nothing seems to change. There is often an idea that we should be doing something as a business, but different opinions as to what that might be. There is internal competition rather than cooperation.

You need a process to not only be able to answer these questions, but also to answer them with data. Everyone in the company needs to be able to show how they contribute to the organization’s goals.

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