Getting your product into customers’ hands is often an undervalued—and under-engineered—part of your organization’s value chain. If the pandemic’s effect on our supply chains has taught us anything, it’s this: Diligent reevaluation of our modus operandi is a must for success.

When the Covid pandemic hit early in 2020, the world saw 10 years of e-commerce growth in three months, and consumers developed new ways of buying the products they wanted throughout 2020 and 2021. E-commerce emerged as a nearly pandemic-proof way of shopping and selling. Increased interest and reliance on e-commerce have led to incredible technological advances and offerings for consumers and marketers alike.

Liziana Carter, an AI chatbot expert and founder of GROW AI, fills us in on what we can expect in the world of e-commerce in 2022.

Quality Digest: How is automation changing the game?

 …