A record number of employees have or plan to quit. Already hobbled by the pandemic, businesses are now looking for new ways to balance investment in talent attraction, professional development, and finding tools to increase productivity. With more people reconsidering their careers, many companies will have to reinvent productivity amid a rapidly evolving society and culture.

In almost every industry, human capital is a hot topic. On the McKinsey CEO Agenda in 2022, it is at the top of the list. The talent pool will continue to shrink as more and more workers seek the flexibility, freedom, and work-life balance they tasted during the pandemic—and with the hyper-niche reach of the internet, many are starting (and funding) unique new ventures.

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