Marjorie, an HR professional, receives a seemingly impossible mandate: She is asked to recruit six Spanish-speaking, front-end programmers with at least 10 years of experience who are able to relocate to Miami—all within a month.

Not so many years ago, this would have been impossible. Today, she feeds the requirements into her AI-enabled recruiting system, which immediately prospects for candidates across the key job aggregators, like Indeed, and all major social and professional media sites, including Facebook and LinkedIn. It also combs through the firm’s database of past job applicants.

The system generates more than 1,000 active and passive candidates in literally a hundredth of the time it would have taken a dozen experienced recruiters. It determines whether to put up a banner for a particular candidate to click on or to send a personalized email to them. That’s done in waves, analyzing candidates’ responses and adjusting the approach for the next batch. Interested candidates only need minutes to complete the application, because the AI-enabled system has prefilled many sections based on their social media and professional network profiles.

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