(Tyre Collective: London) -- While you drive, your tires wear and leave dangerous microplastic around. The Tyre Collective is a startup launched with a mission to capture and monitor plastic pollution from tires, accelerating the shift toward zero-emission mobility.

Even on electric or hydrogen-powered cars, tires will still have a negative impact on the environment in the form of plastic pollution. According to the Tyre Collective, when vehicles accelerate, brake, or corner, their tires can cause serious plastic pollution. Tires are actually the second-largest microplastic pollutant in our oceans, and an invisible source of air pollution as well.

Ironically, switching to electric vehicles will have a negative effect and increase tire-related plastic pollution because electric vehicles are, on average, heavier than gas-powered vehicles; they also have more torque. Weight and torque put more stress on the tires and cause more wear. 

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