Leadership happens in groups, as does most work. Without followers, who and what are we leading? Given that, leaders must understand what groups need if they want to maximize performance. Although most leaders should be familiar with executive coaching on an individual basis, they might know less about the benefits of group coaching.

Much of individual performance is influenced by the context, and so efforts to improve performance must factor in the team culture if sustainable cultural change is to succeed. When organizations seek out group coaching, they send a message that teamwork and interpersonal dynamics really matter, and that leaders understand effective leadership is about the relational space between leaders and followers. Groups need structure and containment if leaders want the team and the people within it to function effectively. 

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