Acxiom Corp. and the Massachusetts Institute of Technology will collaborate to research customer-centric information quality management.

Richard Wang, director of the MIT Information Quality Program, and John R. Talburt, director of the Acxiom Laboratory for Applied Research, will lead the effort to explore data quality issues related to customer-centric information architectures. Of particular interest to the researchers are knowledge-driven customer recognition systems used in customer relationship management applications.

"I see this collaboration with the MITIQ program as a means to further develop Acxiom’s enterprisewide focus on data quality and to bring together a working group of other companies interested in this same area of research," says Zachary Wilhoit, Acxiom leader for data content.

The MITIQ program is based at MIT’s Center for Technology, Policy and Industrial Development in Cambridge, Massachusetts. Acxiom Corp. integrates data, services and technology to create and deliver customer and information management solutions. The core components of Acxiom’s solutions are customer data integration technology, data, database services, IT outsourcing, consulting and analytics and privacy leadership.

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